UPRISERS and Panda Express came together for another collaboration in 2025 - the Cozy Collection. The collaboration is a continuation of Panda Express’s continued investment and engagement in the community.
Art Direction
Social Media Campaign Strategy
UGC Content Creation
Digital Design
Services
UPRISERS is a female founded lifestyle brand focused on intentional capsule collections. This collaboration between UPRISERS and Panda Express exists to create a space where comfort, style, and community intersect. As their Creative Content Lead for this campaign, I developed and executed the social media strategy and the visual direction for the overall campaign.
Project
Photographer
The collaboration was paired with an in-person Panda hoodie giveaway across 50 locations. The campaign generated incredible buzz and excitement among loyal fans, reinforcing Panda Express’s deep ties to the community. The campaign also captured local buzz from communities near the 50 participating restaurant locations.
